Andy’s Answers: How Hilton Worldwide wows guests with its social customer...
Those comfortable beds, big TVs and fancy pools? They’re not just in nice hotels anymore. According to Hilton Worldwide Director of Social Media Planning Vanessa Sain-Dieguez, with people’s homes...
View ArticleAndy’s Answers: How Reebok finds the right social media influencers
When you’re looking for your brand’s social media influencers, it’s easy to get caught up in the numbers. You might think more followers means more influence, but in reality, it’s about much more than...
View ArticleAndy’s Answers: Why social media requires “extreme trust”
In today’s socially connected world, it isn’t enough to just do the right thing. You have to proactively give people a reason to have confidence in your brand. That’s why Don Peppers, co-author of...
View ArticleAndy’s Answers: Why Whole Foods looks to its customers for its Pinterest...
Natanya Anderson, director of social media and digital marketing at Whole Foods Market, says Pinterest creates a lot of great opportunities for brands. For Whole Foods, it drives a ton of traffic to...
View ArticleAndy’s Answers: Why audiences are assets
Some of the best marketing advice author Jeff Rohrs ever received was from legendary rock musician Bruce Springsteen: “Audience is not brought to you or given to you; it’s something that you fight...
View ArticleAndy’s Answers: Who makes a good social media analyst?
“If you’re going to hire an analyst, hire the one that’s doing the Sudoku puzzles in the waiting room,” says Jim Sterne of eMetrics Summit. But, he says, it’s not all about the numbers. In his...
View ArticleAndy’s Answers: Olive Garden’s 5 steps to turn around their social customer...
About a year ago, if you posted a question, complaint or compliment on one of Olive Garden’s social pages, you’d probably be ignored. According to Justin Sikora, Darden director of public relations and...
View ArticleAndy’s Answers: How Toyota launched the new Camry through social media
As the top-selling sedan in America for 13 years in a row, Toyota’s Camry had a problem: Its popularity earned it a reputation for being boring. So with the Camry’s “bold new” redesign, Toyota’s social...
View ArticleAndy’s Answers: How EA puts social at the center of their media newsroom
With an audience size on social that rivals some media outlets they pay to advertise, EA’s David Tinson says it makes sense for the brand to become a media company. As the senior VP of global...
View ArticleAndy’s Answers: How Old Navy brought a social campaign to the real world
When Old Navy turned 20 last year, they held a celebration meant to put the spotlight back on their fans — as well as earn some real-world buzz. Using 20-foot machines in Times Square and Hollywood,...
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